Client: Olay
Agency: Ketchum UK
Year: 2023
Agency: Ketchum UK
Year: 2023
Typography | Mockups
Softwares: Adobe Illustrator, Adobe Photoshop
Softwares: Adobe Illustrator, Adobe Photoshop
OLAY SPF MOISTURISERS TOTE BAG
Olay wanted to have a custom tote bag design for their new SPF moisturisers launch which they will use to send out their PR packages to influencers and media. The idea is to have a summery typography design that media/influencers would be happy to post on their stories not only for their launch but also to reuse the bag on a day-to-day basis.
THE FINAL DESIGN
After a series of ideation, exploring fonts and styles; 3 designs were selected and mocked up onto a tote bag and sent to the clients for approval. The client LOVED the 2nd idea and asked for a small amend in terms of the colour selection. Once approved, the tote bag was sent off to be printed and will be used for their upcoming PR packages.
