Agency: Ketchum UK
Year: 2023
Year: 2023
UX/UI | Branding | Social Content | Editorial | Illustration
Software: Adobe XD, Adobe Photoshop, Adobe Illustrator, Procreate
Software: Adobe XD, Adobe Photoshop, Adobe Illustrator, Procreate
KICKSTART AT KETCHUM
Kickstart at Ketchum is the internship programme at Ketchum UK with SMF which allows young adults from lower social backgrounds get a well-rounded experience working in the PR industry.
For this project, I worked with a small team to develop the look and feel of the website & social content so that new applicants and current ketchterns have a place to learn about the internship and to share their experiences.
THE WEBSITE
Once the wireframes had been designed, I was assigned with the task of building out the website and incorporating the look and feel for each section. As well as developing illustrations for each ketchtern and icons.
ILLUSTRATIONS
For each intern, I created custom illustrations to fit the look and feel of the Kickstart brand. Giving each illustration a rough comic book sketch look. The illustrations are used on the websites for each interns bio's and for any social content that we create.
REELS/STORIES
For reels & stories, I spent some time learning after effects and using what I've learnt to create a 'Meet the Ketchtern' video template. It uses the same shapes and styles that are used in the website for the transformations between frames and a series of different colours and movements to keep it engaging for the audience.
SOCIAL CONTENT
For the social content, I created various different posts that could be used to showcase Ketchum and the internship. The style of the post uses the same colours, fonts and shapes and is engaging. A series of posts are designed to be reused but with different information where badges linked to the content will be used such as campaigns we are loving, words of advice and Ketchum benefits.
